Since iOS 14.5, our strategy was to diversify creative. Recharm helps us put together all of these different concepts and helps us fulfill that mandate of diversifying creative. 

Recharm creates more longevity out of our ads by changing up the beginning or the flow or adding b-roll pieces and voiceovers.

It took us like 5 hours to build a batch of creatives. With Recharm, it could be literally one click, one single click, like not even a minute because you click on it and you got variations. We now spend only an hour, not 5, because we go the extra mile.