Background

Lume is a leading personal care brand selling women’s deodorants. Lume has a team of media buyers focusing on each platform - Meta, TikTok, and YouTube. After iOS 14 privacy change, Lume shifted its content strategy to let creatives find their own audience. This meant that they had to produce a lot of videos. Their mantra was quantity over quality. Lume created a deep-rooted culture of making content internally and empowered every team member to make content.

Challenges

Media buyers' dependence on the creative team prevented them from quickly testing hundreds of variations of winning ads.

Lume needed a high volume of video creatives to successfully find winning ads on Facebook. They wanted to refresh and reinvigorate old successful ads with new creative spins to keep them effective and engaging. However, Lume was heavily reliant on their videographers for all aspects of ad creation, which limited their ability to make 100s of video ads. Their media buyers have deep creative insights but lacked video editing skills and tools to make 100s of video ads quickly without depending on the videographers.

Solutions

Recharm enabled media buyers to make 100s of videos every week in a few hours.

Recharm empowered media buyers to create and edit video ads without any video editing experience. Recharm’s Library feature made it easy for media buyers to access raw video footage and winning ads for remixing. Recharm’s easy-to-use storyboarding capability allowed media buyers to mix winning ads with new hooks and make 100s of variations very quickly. Media buyers used Recharm to create variations of winning ads by changing the headline, text, images, and videos. Within 2 months of onboarding, media buyers made 800 video ads.