How Cat Person creates ads fast and cuts costs
Background
Cat Person is a high-protein subscription-based food for cats and the people who love them. Cat Person has a small internal marketing team with limited creative resources. Utilizing several external video shoots, the Cat Person team had over 500 videos they wanted to repurpose into video ads and knew they would need to iterate quickly.
Challenges
Cat Person wasn’t leveraging their vast video library and past winning ads to make new concepts and variations.
Once the effectiveness of a successful ad diminished, Cat Person’s team would sort through their vast disorganized library to create ad variations.The team would spend countless hours trying to find what made the winning ad do well.
Recharm has enabled us to thoroughly iterate our ad creative and has given us the tools to find the next winning ad.
Solutions
Recharm’s video organization empowered Cat Person’s team to develop 100s of new ads.
Recharm’s video library unlocked access to all assets for Cat Person’s team. The video library increased the volume of ads Cat Person could test. Now able to easily find and repurpose video creative, Cat Person created 4x the number of new winning ads.
With the influx of ads, Cat Person re-evaluated partnerships with creative agencies. Cat Person saved more than $5,000 monthly on external agencies while increasing the number of ads.
We're able to get the additional longevity we needed because we're really working from the exact elements of the successful ad itself. We're also able to increase the total number of creative we want to launch by working from- not just the bank of existing creative that worked, but from all total video assets which we weren't necessarily able to do before.
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