Recharm scaled Purdy & Figg’s video production to 100 new ads per week
Background
Purdy & Figg is a natural cleaning spray brand that makes cleaning easy and pleasant for people who want to save time and feel proud of their home. Purdy & Figg was looking for new ways to increase their video editors’ efficiency and create more quality content faster.
Challenges
Despite having a vast footage catalog, Purdy & Figg's team struggled to meet video production demands.
With over 2,000 video clips, the video editors at Purdy & Figg found themselves dedicating countless hours each day to sift through their vast video content library during the editing process. Video editors were falling behind on content, causing a backlog of the creative strategists's briefs.
This inefficiency underscored the urgent need for the creative team to find a scalable solution for their video production.
[Recharm is] important because it increases our editors' efficiency and helped our creative strategists during briefing. But as a team grows, this problem [to keep up with content] would have more severe repercussions. So we got it at the right time, because we're now starting to grow.
Solutions
Recharm meticulously organized 100% of Purdy & Figg's content, facilitating swift video ad creation and execution.
The team at Purdy & Figg now uploads all user-generated content (UGC) and studio shoots to Recharm bi-weekly. This diligent maintenance of their video library grants the creative team complete access to all their recent content, enabling them to repurpose it for diverse ad variations.
Furthermore, Recharm assists Purdy & Figg in creating and executing more video ads through modular content and categorized clips.
Recharm’s video library also freed up Purdy & Figg video editors’ time to focus on creativity and innovation. Recharm saved Purdy & Figg’s video editors 5 hours every week. This 12.5% increase in productivity gives Purdy & Figg’s video editors the autonomy to explore and experiment with hooks and diverse cuts.
This approach has streamlined the ad creation process and multiplied the number of ad variations, fostering the production of more compelling content. Such enhancements have substantiated the expansion of the team.
[Recharm] gives creative strategists a holistic view of the content making us makes us more efficient because we can repurpose content shot months ago. Recharm saves us when you're waiting for content to come back, it gives us basically a bit of freedom to basically repurpose old stuff and get some winners from there, which is good.
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