Background

Catherine Shanahan has advanced through several roles since joining Little Spoon, a leading provider of healthy meals for children, from intern all the way to Marketing Manager for Brand + Performance Creative.

Catherine utilized Recharm to transform Little Spoon`'`s video content strategy

Recharm empowered her to repurpose and iterate on existing video assets, enabling her to take on new responsibilities and enhance her creative capabilities, significantly increasing the efficiency and value of their content.

Challenges

Catherine, previously in a Lifecycle Marketing role at Little Spoon, saw they were using an ad agency for a portion of their growth marketing but decided to play a major role in the transition to owning all of their paid media in-house.

The team was seeking an efficient resource solution for creating and managing video content to enable quick iteration and production of new assets.

Recharm offered a way to streamline video content and minimize content in disparate locations.

Solutions

Recharm empowered Little Spoon’s team to create new ads more efficiently. By organizing their video assets into an accessible library, Recharm increased the volume of TikTok videos that Little Spoon could test both there and on Meta.

Recharm enabled Catherine to repurpose and iterate on content, producing 15-20 additional videos monthly. Now, Recharm accounts for a strong sampling of brand video content and enables simple versioning for sale periods.

Consequently, Little Spoon achieved a 4x increase in winning TikTok ads which were then repurposed to Meta.

Recharm reduced reliance on external agencies, saving costs while boosting in-house ad production. Catherine credits her team, and the brand itself for having great products and customers who love them enough to make content!