Find 3x winning ads

Maximize reuse of video footage.

Every video you have shot becomes clips your team can find and use again.

• ClipsEvery video is cut into hooks, testimonials, product shots and b-roll.
• AI tagsEach clip is tagged by product, creator, scene and angle on upload.
• SearchDescribe the shot you need and it opens at the exact second.
• ClaudeClaude searches your library through Recharm’s MCP and pulls the clips.

Before30 minto find the right clipAfter5 minto find the right clipHexClad

No more messy folders.

AI tags every clip on upload, so nobody renames files or sorts folders. The library organizes itself.

• Product tagsKnow which product is in every clip.
• Creator tagsAI identifies the creator in every shot.
• Creative strategy tagsAngle, persona, problem, emotion, age and gender.
• Custom tagsAdd a tag for anything your team sorts by: A-roll and B-roll, captions, visual format or a category of your own.

Increase creative diversity without new shoots.

Stop relying on the same familiar clips. The hooks, angles and b-roll you need are already buried in your library.

• New hooksEvery opening line in your footage is its own clip.
• New anglesFilter by angle to find one you have not run yet.
• New facesPull the same message from a different creator.
• B-rollProduct shots and b-roll sit apart from the talking takes.

5×newer conceptsLume

Keep winning concepts alive with diverse footage.

Claude replicates a winning concept with different footage, keeping the core message and the angle the same.

• Spot the winnerSee which hooks, creators and angles are winning.
• Keep the messageThe script and the angle that worked stay as they are.
• Swap the footageClaude finds other clips in your library that fit the same message.
• Ship the variationsYou get fresh versions of the winner, without a new shoot.

3×more winners

Prototype new concepts in Claude.

Give Claude a concept and get a video back. Test the idea before you invest more time in it.

• ScriptClaude turns your concept into a script.
• FootageIt pulls matching clips from Recharm through MCP.
• Text and motionCaptions, titles and motion are added for you.
• VideoYou get a first cut to judge, in one conversation.

Faster creative production.

Ship 3× more ad edits by cutting out the time spent searching for clips.

• No diggingFind a clip in seconds instead of hours.
• Visual searchFinds what is on screen, even when nobody says it.
• Transcript searchFinds the exact words a creator said.
• Ready-cut clipsClips are already cut, so editors assemble instead of trim.

Before2 hrsto find a clipAfter~30sto find a clipFabFitFun

Know exactly what to shoot.

See which footage you don’t have, and shoot only what closes the gap for a new concept.

• Start with a conceptAsk Claude for a brief, or pick the shots yourself.
• See what you haveClips you already own are linked into the brief.
• See the gapThe shots you are missing are listed on their own.
• Shoot only thatCreators get a short shoot list, not a full reshoot.

3×faster briefingHexClad

Onboard new video editors in an instant.

Skip the usual delay in sharing, explaining and sorting through content.

• No file transfersEditors open the library. There is nothing to send.
• No handoverTags and search replace knowing where everything lives.
• Unlimited usersAdd in-house, agency and freelance editors on every plan.
• Deep linksPoint a brief or a comment at the exact clip.

Before2 weeksto onboardAfter10 minto onboard