FabFitFun increased their video creative output by 300%.
Background
FabFitFun is a beauty, health, fashion, and lifestyle subscription box. With a team of 3 video editors, FabFitFun creates 100s of videos focusing on TikTok and Meta live-streaming, content creation, and national commercials. FabFitFun leverages user-generated content and influencer videos to highlight their brand’s fun community
Challenges
FabFitFun couldn’t scale and produce ad creative fast enough as their video editors struggled to keep up with the massive amounts of raw footage.
FabFitFun’s video editors were overwhelmed by the massive amount of raw footage. Video editors spent hours sifting through their raw footage and finding clips. On average, it took video editors from 30 minutes to 2 hours to find good cuts. This prevented them from doing valuable creative work. In addition, projects were siloed. Older footage was inaccessible, preventing team members from leveraging it.
Before Recharm, we were relying on video editor's memories of projects…And then you start clogging the system with editors searching for something that might not ultimately make the end of the cut. … [Recharm] takes us from 2 hours to 30 seconds to find a clip.
Solutions
Recharm revolutionized FabFitFun's video editing process, reducing video asset search times from 2 hours to 30 seconds per search.
FabFitFun used Recharm’s video organization to create video ad creative faster. Recharm organized raw UGC into labeled scenes like product unboxing, product demos, testimonials, etc. FabFitFun went from producing 100 videos a quarter to 400 videos a quarter. Recharm helped video editors save time finding clips and focus on the creative work.
As far as increasing our productivity? 4x over the last- let's call it Q3 to Q4 of 2023, Recharm was a huge portion of it. We would not have been able to scale the way that we did without Recharm.
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