What does Recharm do with a long video?
It cuts the video into short clips and sorts each one into a scene, like hooks, testimonials, product benefits, how-to shots and calls to action. A one-minute creator take usually becomes five or six clips you can reuse on their own.
Is Recharm a digital asset manager, or does it sit on top of my storage?
Both work. You can upload files to Recharm directly, or connect Google Drive, Frame.io or Dropbox so new videos sync automatically. Either way, every video is cut into clips and organized by scene.
Do I have to upload every file, or can Recharm watch my folders?
Recharm can watch connected Google Drive, Frame.io or Dropbox folders. When a new file lands, it is picked up, cut into clips and filed into scenes automatically.
Do I need to cut and organize videos myself?
No. On the AI plan, Recharm’s AI cuts and labels every video. On the Managed plan, human editors do it to your spec. You upload raw footage and get a library of labeled clips back.
What if the AI misses a great shot?
You can cut a clip yourself with the built-in clipping tool. Select the section of the video, save it, and it joins the library alongside the AI’s clips.
Can I use my own scenes instead of hooks and testimonials?
Yes. Scenes adapt to what your brand films. A pet brand might organize by breed or cat B-roll, a makeup brand by application shots or before-and-afters. You can also add your own tags.
Does it work for studio shoots as well as UGC?
Yes. Polished 4K studio footage, creator videos and phone recordings all go into the same library and are cut and organized the same way.
Can Recharm organize images too?
Yes. Images are grouped into visual themes like product shots, before-and-afters and promotional graphics. See image tagging for details.
How are brands using it?
HexClad tripled the number of ad edits it produces. MaryRuth’s cut editing time in half and made asset search 75% faster. Huel, Magic Spoon and Hike Footwear also use Recharm to organize their creative footage.