AI footage organization

Every video, cut into
reusable clips.

Recharm cuts every upload into short clips and files each one under a scene: hooks, testimonials, product benefits, how-tos and calls to action. Browse your footage by scene instead of digging through folders.

Hook81 clips
Hook clip0:02
Hook clip0:03
Hook clip0:05
Hook clip0:06
Hook clip0:05
Hook clip0:06

Our demo library: 701 clips cut from 205 beauty creator videos.

3×more ad editsHexClad
½the editing timeMaryRuth’s
75%faster asset searchMaryRuth’s
How it works

One upload in, 6 clips out.

Recharm watches each video, finds where one moment ends and the next begins, and cuts it into clips. Every clip is filed under its scene, so a one-minute take becomes a hook, a demo, a testimonial and more.

ILIA Beauty__id=717010337534870_video.mp40:58
Product IntroPackagingProblemProblemProduct BenefitTestimonial
Product Intro clip cut from the upload0:15
Product Intro0:00–0:15
Packaging clip cut from the upload0:03
Packaging0:16–0:19
Problem clip cut from the upload0:07
Problem0:19–0:27
Problem clip cut from the upload0:10
Problem0:28–0:39
Product Benefit clip cut from the upload0:08
Product Benefit0:44–0:52
Testimonial clip cut from the upload0:06
Testimonial0:52–0:58

A real upload from our demo library. Gaps in the timeline are moments that weren’t worth a clip.

Fast previews

Skim a wall of hooks in seconds.

Playing videos one at a time is slow and tiring. In Recharm every clip previews on hover, so you can glide across a whole scene and pick the strongest moment without opening a file.

  • Hover to preview any clip. No players, no downloads.
  • Jump between scenes to build an ad: hook, body, call to action.
  • Download just the clip you need, not the whole source file.
Hook clip0:02
Hook
Hook clip0:03
Hook
Hook clip0:05
Hook
Hook clip0:06
Hook
Call-to-action clip0:02
CTA
Call-to-action clip0:03
CTA
Call-to-action clip0:05
CTA
Call-to-action clip0:08
CTA
Scenes in a beauty brand’s library
  • Product Benefit112
  • Product Description95
  • Hook81
  • Testimonial79
  • CTA59
  • Makeup Application56
  • Results34
  • How to Use29
  • Product Intro26
  • Holding Product23
  • Ingredients23
  • Swatch Test16
  • Product Shot14
  • Shade Match14
  • Problem12
  • Texture9
  • Clean Beauty6
  • Before Shot3
  • Brand Awareness3
  • Packaging3
  • Shopping2
  • Unboxing2
Footage comes in from
  • Google Drive
  • Dropbox
  • Frame.io
  • Direct upload
Ditch folders

Scenes that fit what you film.

Scenes follow your brand, not a fixed template. A makeup brand gets application shots, swatches and shade matches; a pet brand might sort by breed or cat B-roll. Connect Google Drive, Dropbox or Frame.io and new footage is cut and filed as it lands.

  • 205 uploads in our demo library became 701 clips across 22 scenes.
  • Add your own scenes and tags when the defaults don’t fit.
  • Missed a moment? Cut a clip by hand and it joins the library.
Compare

Recharm vs. Google Drive

Drive stores whole files in folders. Recharm turns them into a library of clips.

RecharmGoogle Drive
Cuts videos into reusable clips
Browse by scene instead of folders
Hover previews for every clip
Aspect ratio filtering
Scene pinning
Watches Drive, Dropbox and Frame.io for new footage
Organizes images into themes
Built for creative teams
Who it’s for

For the people who make the ads.

Creative strategists

2× faster briefing

  • Validate concepts instantlySee right away whether you already have the clips to pull off a new idea.
  • Skip redundant shootsStop paying creators to film hooks and B-roll you already own.
  • Match briefs in secondsPull the exact clips that show editors what you mean.
Video editors

3× faster ad edits

  • Onboard on day oneNew editors browse scenes instead of learning someone’s folder system.
  • Find B-roll in secondsJump to product shots or application clips without scrubbing timelines.
  • Experiment safelyWith footage cut and labeled, there’s time to try variations beyond the brief.
Performance marketers

Partner with the creative team

  • Suggest specific clipsGo beyond “we need a better hook” and point to the hook to test next.
  • See what works by sceneTie results to the hooks and CTAs inside an ad, not just the whole video.
  • Extend winning adsSwap a fresh hook onto a proven body to fight ad fatigue.
HexClad produces 3× more ad edits with Recharm
“If you want us to keep the same level of quality and speed, you can’t get rid of Recharm. Without it, our whole team slows down, and that would affect revenue.”
Alyssa MetzgerPaid Creative Strategy Manager, HexClad

Frequently asked questions

What does Recharm do with a long video?

It cuts the video into short clips and sorts each one into a scene, like hooks, testimonials, product benefits, how-to shots and calls to action. A one-minute creator take usually becomes five or six clips you can reuse on their own.

Is Recharm a digital asset manager, or does it sit on top of my storage?

Both work. You can upload files to Recharm directly, or connect Google Drive, Frame.io or Dropbox so new videos sync automatically. Either way, every video is cut into clips and organized by scene.

Do I have to upload every file, or can Recharm watch my folders?

Recharm can watch connected Google Drive, Frame.io or Dropbox folders. When a new file lands, it is picked up, cut into clips and filed into scenes automatically.

Do I need to cut and organize videos myself?

No. On the AI plan, Recharm’s AI cuts and labels every video. On the Managed plan, human editors do it to your spec. You upload raw footage and get a library of labeled clips back.

What if the AI misses a great shot?

You can cut a clip yourself with the built-in clipping tool. Select the section of the video, save it, and it joins the library alongside the AI’s clips.

Can I use my own scenes instead of hooks and testimonials?

Yes. Scenes adapt to what your brand films. A pet brand might organize by breed or cat B-roll, a makeup brand by application shots or before-and-afters. You can also add your own tags.

Does it work for studio shoots as well as UGC?

Yes. Polished 4K studio footage, creator videos and phone recordings all go into the same library and are cut and organized the same way.

Can Recharm organize images too?

Yes. Images are grouped into visual themes like product shots, before-and-afters and promotional graphics. See image tagging for details.

How are brands using it?

HexClad tripled the number of ad edits it produces. MaryRuth’s cut editing time in half and made asset search 75% faster. Huel, Magic Spoon and Hike Footwear also use Recharm to organize their creative footage.

Stop digging through folders. Browse by scene.

Start 14-day free trial