Type what you want to see, like “white woman applying mascara” or “close-up of lips,” and Recharm finds every clip in your library that looks like it. It reads the footage itself, so nothing has to be named, tagged or filed first.
Real results from a Recharm library of beauty creator footage.
2 hrs~30sto find a clipFabFitFun
30 min5 minto find the right clipHexClad
3×more ad editsHexClad
How it works
Search for what you can see.
Recharm looks at every frame of every clip you upload. Describe the shot the way you’d describe it to an editor, and it returns the clips that show it.
woman with grey hair
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Who’s on screen
Describe the person: age, hair, skin tone, what they’re wearing. Useful when a concept calls for a specific look.
holding a lip gloss tube
0:160:020:04
What’s in the frame
Products, props and packaging. Find every shot where the product is in hand, without knowing which file it’s in.
dabbing foundation with fingers
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What’s happening
Applying, blending, swatching, unboxing. Describe the motion and Recharm finds it across every creator’s footage.
extreme close-up of an eye
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How it’s shot
Close-ups, wide shots, hands only, mirror shots. Search by framing when the edit needs a specific kind of cut.
Ditch manual labeling
It reads the footage, not the file names.
Folders and file names only find what someone remembered to label, and labeling is the first thing that gets skipped. Visual search works on footage exactly as it lands, the moment it’s uploaded.
A typical shared drive
mascara
IMG_4412.MOV
creator_take_02.mov
ugc_raw_14.mp4
IMG_7719.MOV
shoot_day2_A.mov
IMG_9031.MOV
No files match “mascara”
Recharm visual search
mascara
0:020:050:120:10
Found by what’s on screen
Precision match
Land on the shot, not the file.
Every upload is cut into clips, so a search returns the eight seconds you need instead of a 20-minute recording to scrub through.
Long recordings and raw creator takes are split into usable clips automatically.
Results preview in place. Hover to play, no downloads to check a clip.
Download just the clip you need, not the whole source file.
Maya Evans · one raw take · 0:315 clips
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0:17–0:26Clip 4 of 5Opens at the right second. Download just these 9 seconds.
Pull three shots of someone applying blush with a brush for the new cheek ad.
Claude
Here are three from your Recharm library:
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Recharm × Claude
Or just ask Claude.
With the Recharm plugin, Claude runs visual search on your library for you. Hand it a brief or a rough idea and it pulls the matching shots, then flags what you still need to film.
Drive finds files by name. Recharm finds the moment inside them.
RecharmGoogle Drive
Search moments inside videos
Search by objects in the frame
Search by actions in the clip
Search by people’s appearance
Preview clips instantly
Find clips without opening files
Discover reusable footage easily
Built for creative teams
Who it’s for
For the people who make the ads.
Creative strategists
Test new concepts faster
Find the right lookSearch “woman with grey hair” or “curly-haired woman” to cast a concept from footage you already own.
Show, don’t describePull clips of “dabbing foundation with fingers” as references instead of explaining the shot in words.
Build briefs fasterDrop matching clips straight into the brief so editors see the direction instead of reading it.
Video editors
Stop scrubbing timelines
Find B-roll instantlySearch “holding a lip gloss tube” or “extreme close-up of an eye” instead of opening file after file.
Preview in placeScan a dozen options in seconds without opening or downloading anything.
Grab just the clipDownload the eight seconds you need and keep projects light.
HexClad produces 3× more ad edits with Recharm
“If you want us to keep the same level of quality and speed, you can’t get rid of Recharm. Without it, our whole team slows down, and that would affect revenue.”
AI visual search finds clips by what appears on screen, rather than by file names or manual tags. You describe the shot, like “white woman applying mascara” or “holding a lip gloss tube,” and Recharm returns the clips across your library that show it.
How does AI visual search actually work?
Recharm cuts every upload into clips and analyzes what each one looks like: the people in it, what they’re holding, what they’re doing and how the shot is framed. When you type a description like “applying blush with a brush,” it compares your words against the footage itself and returns the clips that match.
Do I need to manually tag or label my videos before searching?
No. Traditional asset libraries need someone to tag every video before it can be found. Visual search reads the footage directly, so clips are searchable as soon as they are uploaded, even if the files are named IMG_4412.MOV.
Can I preview clips before downloading them?
Yes. Matching clips play right in the search results, so you can confirm a clip has the moment you need before downloading it. You can also download just that clip instead of the whole source video.
Can I search across my entire video library at once?
Yes. One search covers every video in your library at the same time, so there is no need to check multiple folders or projects.
Does visual search work for long videos or full recordings?
Yes, and that is where it saves the most time. Long recordings like interviews, raw creator footage, or product demos are cut into individual scenes, so a search lands on the exact moment instead of a 20-minute file.
Can visual search help creative teams work faster?
Yes. Creative strategists find reference shots for briefs in seconds, and editors find B-roll without digging through timelines. FabFitFun went from about two hours to about 30 seconds to find a clip.
Do I need special technical skills to use visual search?
No. It works like a search bar. Type what you want to see, for example “dabbing foundation with fingers” or “extreme close-up of an eye,” and Recharm finds the clips that match. You can also ask Claude to search your library through the Recharm plugin.
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